Review: NYX Soft Matte Lip Cream

NYX Soft Matte Lip Cream $5.99 at Ulta.

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The short of it: There is a reason these are a cult favorite…they’re wonderful.

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The claims: Straddles the line between lipstick and gloss, creamy, lustrous formula applies like silk, soft matte finish exudes a sensual glow, unique innovative texture.

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The long of it: I have collected these a couple at a time over the course my love affair with Ulta, every time they have a 40% off NYX sale. I have played with more shades than the six in my collection, to find the colors that compliment my skin tone.

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These smell like cupcakes and they feel as smooth as frosting on the lips, thick and creamy and so very very pretty. They aren’t a harsh, drying matte but something that looks a little bit softer.

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They are easy to apply with the doe-foot applicator, and they reapply nicely. And you will need to reapply because these do not have the lasting power of a liquid lipstick. The mousse-y formula wears off on the inner rim of your lips after a few hours, and they definitely won’t survive your lunch. They can be a bit streaky sometimes, but another quick layer will solve any patchiness. Unfortunately this isn’t the sort of lip product that fades gracefully…these aren’t stains or super-long-lasting but once they dry, they don’t slide around your lips or migrate outside of your lip line and so when they wear off, they wear obviously.

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I think the price tag, especially when they are 40% off, is more than fair for these opaque not-quite-a-lipstick not-quite-a-lip-gloss tubes of merriment and joy.

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Cannes is my favorite color of the bunch, described as a “dusty muted mauve.”

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Note: Pictures taken in natural light. Products purchased by Girl.

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