Makeup (for me, if not for many) is intrinsic to identity. The shade of my eyeshadow or hue of my lipstick can help project the type of person I want to be on a certain day, which will most definitely be different on the morrow. Sometimes I don’t feel like the person I want to be, and makeup helps me pretend. Sometimes I’m not sure who I want to be, and putting on makeup is a small way for me to feel more in control. And of course, it is fun and silly and superficial and it usually smells nice and glitters a bit and overall remains a bright spot in my day. And maybe most importantly, it is never permanent.
Which is to say, Girl Doesn’t is, perhaps, another girl-titled trend but it also (for me, if not for many) a state of discovery, possibility, and the impermanence of self.